Question 1-5 refer to the following letters. 

From: Mary Helmsford

To: Linda Watercrest

Subject: Conference

Dear Linda,

As you requested, I am writing to provide you with some more information about the conference at the end of the month. It will be held at the Gillmor Conference Center in San Francisco, California on Saturday, May 14th.

8:00-10:00 A.M. “Understanding the Customer” presented by market analyst, Richard Preyer

10:15-12:00 A.M. “Making an Effective Presentation” presented by CEO of Anderson Entertainment, Brian Thompson

12:00-1:00 P.M. Free lunch

1:30-3:30 P.M. “Increasing Productivity” presented by Director of Sales at Phillip Mortin Media, Bob Ross

3:45-5:45 P.M. “Future trends in the Entertainment Industry” presented by Phillip Trent, author of “The 10 Most successful Media Companies”

5:45-6:00 P.M. Closing remarks by Samuel Wright, conference coordinator

Please note that New Media Inc. will pay for the registration fee, accommodation and all meals. Employees are expected to pay for transportation to and from the conference. I hope you find this information helpful.

Regards,

Mary Helmsford

Director of New Media Inc.

 

******************

 

From: Linda Watercrest

To: All employees

Subject: Conference

 

Hi, everyone! I am just writing to inform you that there has been a slight schedule change for the conference on Saturday. You may have already heard it on the news, but Richard Preyer suffered a heart attack on Thursday night and is recovering in Mercy Hospital. Unfortunately he will not be able to give his presentation as planned. I have been informed by the conference coordinator that Michel Tupper, the Director of Customer Relations at Fleet Media, will be presenting instead. He will talk about his 20 years of experience dealing with customer complaints under the title of “How to satisfy the Customer”. Also, if you have any special meal requests for the conference, please contact Mary Helmsford at 895 326 6547 by May 4th.

 

1. Why did Mary Helmsford write the email?

Questions 6-8 refer to the following information and chart.  

June 2 marks the start of one of the biggest trade fairs in America. The 62nd American Export Fair will be held at the Los Angeles Convention Center for three weeks. The event is expected to attract 300,000 attendees from across the globe. More than 150,000 products will be on display, and several distinguished guests are expected to give presentations regarding market trends.

American Export Fair

June 2005

 

Dates	Exhibition	Venue
6/2-6/5	Garment Production Presentations	Emerald Hall
6/3-6/7	Recreation and Leisure	Diamond Hall
6/5-6/10	Paper Products Distribution	Rubi Room
6/11-6/18	Household Appliances	Sapphire Hall
6/15-6/22	Construction Equipment	Crystal Hall

 

6. When will microwaves and refrigerators be featured?

7. Where can participants go for clothing displays?

Questions 9-10 refer to the following information. 

Georgio Industry has recently introduced a new line of fashion accessories. The new product line was introduced at a fashion show in New York, and will be sold exclusively at Bloom’s Department Stores. Industry experts predict that the new line of handbags will become as popular as Georgio’s regular line of high-level-end wool, cashmere and silk garments. Georgio hopes that the handbags will boost product sales. For the first time in three years, Georgio reported a drop in sales. Last quarter’s sales figures dropped slightly below $75 million. Georgio also reported that it would look into additional distribution channels for all of its products.

9. What is Georgio’s role in the fashion industry?