Questions 1 through 5 refer to the following agenda and minutes. 

Agenda for the INSCAN 5th Annual Public Board Meeting

Meeting date and time: June 22, 2005 2:25 p.m.

Location: Room 43

– Presentation of minutes from the last meeting

Reports

– Report from the President and CEO

– Report from the Chair of the Systems Advisory Committee

– Financial Committee’s report

New Business

– Budget changes

– Election of new Chair of Financial Committee

Announcements

Adjournment of the meeting

---

John,

Here is a copy of the minutes from the meeting on June 22nd. Take a look and let me know what you think before I make copies to send everyone. I lost the notes which I made at the meeting, so tell me if you remember things being the way that I have described.

Minutes

The meeting opened with a reading of the minutes of the last meeting by secretary Jenny Schmidt. These were approved by Anthony Woodward, meeting chair, and seconded by Francisco Alton, CEO.

The President and CEO read a report of the company’s developments over the past year. This was followed by a report from the Systems Advisory Committee. The committee was pleased to report that all new system implemented since the previous meeting have been successfully adopted through out the company in all branches nationwide. Chair of the committee, Tina Alvarez, noted that the Chain of Command system has been particularly effective in improving interdepartmental communications. This has lead to a reduction in errors in data-inputting and a reduction in the number of employees complaining that they have not been informed of changes. This report was followed by the Financial Committee report which was also read by Tina Alvarez. According to the report, profits are up 3% from last year.

Budget changes for the coming fiscal year were explained, and a full account of these will be produced by the Financial Committee in due course. Elections for new Financial Committee chair were held, with Max Hampstead winning.

Finally, CEO Francisco Alton announced plans to move the company headquarters to a new location in 2007, and the meeting was adjourned.

Thanks for taking a look. Talk to you later.

Jenny

Question 1: How often does INSCAN hold public board meetings?

Questions 6 through 10 refer to the following advertisement and memo. 

To: Marie Hampstead, Joan Green, and Mark Southford

From: Helen Sorrell

Re: Advertisement

Date: March 1st

I am sending you all the first draft of the new advertisement for the summer cruises promotion campaign that we will be running in major newspapers and magazines throughout April and May. Please check through the copy and give me your feedback, which I will send to the advertisement team responsible for this particular campaign. When you read through the advertisement, there are several things that I would like you to consider. It would be most helpful if you could refer to all of these in your feedback comments:

– Use of images: How do you think our target clients will respond to these? Will they appeal to the 20-30 age group that we hope to attract?

– Promotion of text to images: Is the advert too text-heavy, or have we achieved a good balance of words to pictures?

– Text content: Is it easy for people to extract the information they need quickly? Is the vocabulary we have chosen appealing to this age group? Will they identify with the message, or do we need to use more colloquial expression and slang? Or have we used too much slang, and will it seem that we are in fact aiming at a younger teenaged audience?

Let me have you thoughts by March 4th. I’ll arrange a meeting as soon as I have read everyone’s feedback. Many thanks.

---

Think a cruise is just for grandpa and grandma? Think again!

Cruizin Cruise now has cruise just for people like you.

No one is over 30, and there is no shuffleboard or bingo. You’ll be parasailing, swimming with dolphins, and partying all night. We welcome both couples and single passengers-singles can sign up for our on-board speed dating service.

No boring museum and walking tours: enjoy all night beach raves in the party capital of the world, Ibiza, and dance to top international DJs.

Call 091-993-4453 for more information or check out our website at www.cruiznfun.com.

Question 6: What is the purpose of this memo?